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Felicia is a B2B SaaS marketing leader with over two decades of experience orchestrating growth for some of Silicon Valley's most dynamic companies, including Huntress, SentinelOne, Cloudflare, and IBM. Born and raised in San Francisco's Mission District, Felicia's journey into the tech world began with a political science degree and an ambition to run political campaigns, a path rerouted by the dot-com crash and the necessity of forging a new trail. This early pivot defined her career, instilling a relentless adaptability and a unique perspective on navigating and shaping the complex, often-gated world of technology.

Her career is a masterclass in the evolution of modern marketing. Felicia has held leadership roles as Director of Integrated Marketing, Director of Demand Generation, and Head of Inbound Marketing, consistently building and executing strategies that drive pipeline and establish powerful company narratives. At companies like Huntress and Data Theorem, she built marketing functions from the ground up, pioneered developer and data science community engagement, and executed global go-to-market strategies. Her expertise spans the full marketing stack, from AI and account-based marketing (ABM) to enabling sales teams and building the entire customer journey. This extensive experience was built on a foundation of diverse roles at IBM, where she was nominated to the company's prestigious Leadership Development Program and honed her skills across demand generation, event strategy, and cloud marketing.

Her personal story deeply informs Felicia's approach. As a first-generation professional who started everything from scratch, she views her success as a platform to demystify the industry for others. With an MBA from the Gies College of Business, along with 30+ marketing certifications, which underscore her commitment to continuous learning. Beyond her corporate roles, Felicia has volunteered her expertise, serving as an expert advisor for Rippleworks, where she helped the nonprofit Street Business School create a go-to-market strategy to empower women living in poverty.

Felicia is currently working on her debut nonfiction book. In this powerful work, she braids her personal narrative with a sharp analysis of the social and economic policies that directly affected her family. As one of the one in five people who escape poverty in the United States, Felicia’s journey took her from qualifying for free lunch in underfunded Bay Area schools to becoming a tech executive with an MBA.